Exclusive - CEO of Demeter Fragrance tells us a little more about the Zombie scents

After posting the piece about the zombie fragrances last night, I had a few people ask me 'are they real?' So, I put on my journalist hat and contacted the Mark D. Crames, CEO of Demeter Fragrances, to find out a little more about the product.

How did you come up with the idea of a zombie themed scent? And just how difficult was it to decided which scents to include?

"Interestingly, with all that has been written about the scents, no one has really ask me "why".  So here is the story.

Both our Creative Director and I are huge fans of The Walking Dead.  So, not shockingly, when the Dead Me app came out for the iPad, I was all over it, and sent some images to her, and the next thing I knew, as a joke, she turned them into Demeter bottles.

One thing led to another, and not surprisingly, we decided Zombie was perfect for a corporate April Fool's event.  I mean, who would make a fragrance called Zombie, right?


Then it happened...

The more I thought about it, the more I thought it would be cool to actually make a Zombie fragrance.  The challenge, however, was to make a fragrance in the Demeter tradition; something both representing Zombies, whom we all know do not smell all that great, but yet be wearable. Interestingly, instinctively I  knew exactly what I wanted to do before I even picked up the first element. And that vision was so true that I got Zombie for Him on the second try, and Zombie for Her on the very first try. After that I had no doubt we should actually move forward with the idea."


So there you have it. It IS real and it was treated with as much care and attention as any of the other fragrances in the range.

If anyone out there has a bottle, please let me know what it smells like as I'm dying to know! (no pun intended....well maybe a little)