Tuesday, 21 August 2012

News - Lush Launches 'Emotional Brilliance' Cosmetics


Lush, best known for their ethical range of skincare and bath products, have now brought out their own range of vegan cosmetics; Emotional Brilliance. 



More than just a cosmetics range, working with Strategic Behavioural therapist Lady Kennedy, Emotional Brilliance is said to match your psychological needs. Whether you are in store or online you need to spin the colour wheel and when it stops, see which 3 colours you are drawn to the most. The importance here is you choose ‘Not your favourites. Not what your friends like. The three that say something to you - right now.

After your selection you then get a breakdown of what your chosen colours mean broken down into three points; your strength or weakness, your subconscious and your aspiration. I did a spin to find out some more and the results were a little too bang on it has to be said. (I’m independent but need to be in charge and take back the control.)



I love lipstick, but why wasn’t one great colour ever enough, why was I drawn to a particular one on different days, or even sometimes feel the need to change colour part way through a day? After chatting with like-minded lipstick junkies, it struck us that it wasn’t about what clothes we were wearing but more about how we were feeling and so the idea was born.” Rowena Bird, Creator of Emotional Brilliance and Co-founder of Lush

You can buy Emotional Brilliance from any Lush store or online priced from £14.50.

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