New Volume Build Mascara unveiled by Oriflame

Oriflame has created a new mascara that 'delivers dramatic volume to lashes, wherever and whenever you want.' The new Volume Build mascara allows you to customise your lashes throughout the day making it great for going from office to party.

The mascara has 'voluflex' technology which allows your lashes to remain flexible, even when the mascara is dry. This means that you can build up your mascara in layers, either straight away or a few hours later, with no dragging, flaking or clumping.

The Mega Brush has been designed to optimise building power. There is a row of bristles on one side that separate and build volume, while another shorter layer of bristles builds bolder layers.

Oriflames' Volume Build Mascara will be available in black or prune for the launch price of £5.96 from March 16. After April 15 it will be available at the RRP of £8.45.